Racene CBD

Brand Identity & Web Design
CBD E Commerce
A Natural Remedy For Relaxation
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Project Plan
Our initial step was to establish a robust brand identity that would serve as the foundation for all future endeavors. This involved a series of brainstorming sessions, where ideas flowed freely between Racene CBD team and our designers. Our shared goal was to create a brand that was visually appealing and relatable, yet distinct enough to capture the essence of the CBD market.
When we started the journey of building the Racene CBD brand, we were armed with the client's insightful suggestions and our own vibrant vision. The client was clear about their expectations, but they also entrusted us with their brand's evolution, respecting our expertise.
After establishing the brand's identity, we embarked on the website design, ensuring it harmoniously aligned with the brand's vibrant persona. Our aim was to create something that was both engaging and surprising, a brand that was as lively as it was relatable.

Conclusion
The collaborative efforts and strategic planning paid off, yielding impressive results. The outcome of our collaboration with Racene CBD was nothing short of transformative. The newly launched website and brand visuals received an overwhelmingly positive response from customers.
Inclusions & Deliverables
- Brand Identity and Logo Suite: We crafted a logo suite that encapsulated the essence of relaxation and natural wellness. The design was vibrant and modern, yet grounded in simplicity to ensure broad appeal.
- Squarespace Hosting and E-Commerce: Choosing Squarespace as the hosting platform allowed us to seamlessly integrate e-commerce functionalities, making the online shopping experience smooth and intuitive for users.
- SEO Basics and CRM Integration: To ensure the website was easily discoverable, we implemented essential SEO strategies. Additionally, CRM integration was crucial for managing customer interactions and enhancing the overall customer experience.
- Content and Visuals: Our team collaborated on content writing and developed engaging visuals, including social media graphics, digital marketing material, and a dedicated blog resource.
- Product and Label Design: We meticulously designed product labels and other branded materials to ensure consistency across all touch points.